With “BEAT UP CHANEL$”, SLAYYYTER introduces a new era full of edgy visuals and electronic chaos.
SLAYYYTER’s “BEAT UP CHANEL$” marks the official start of a new artistic cycle. The single, released through RECORDS / Columbia Records, is built on distorted beats, piercing synths, and striking lyrical contrast between glamour and raw emotion.
Working with producers Austin Corona and Wyatt Bernard, SLAYYYTER returns to her club roots with an evolved perspective. The music video, which she codirected with Hannah DeVries, adds further weight to the song’s gritty themes by presenting visuals soaked in mood and rebellion.
“BEAT UP CHANEL$” also signifies SLAYYYTER’s label debut with RECORDS / Columbia Records, following a career marked by independence, viral releases, and growing mainstream attention.
She states, “‘BEAT UP CHANEL$’ MARKS A NEW START FOR ME… DYING MY HAIR PURPLE. AS A 28-YEAR-OLD I THINK BACK TO THESE TIMES…”
With a resume that includes opening for Kesha, attending elite fashion events, and amassing millions of fans across platforms, SLAYYYTER’s music is only part of the full picture. She embodies the new-age pop star who merges gritty sonic experimentation with vivid storytelling and visual identity.
