King Cruff’s “BUNCH” is a clever, bass-heavy anthem produced by !llmind & Don Mills—out now.
With “BUNCH,” Canadian-Jamaican artist King Cruff continues to push sonic boundaries. Out now via Tuff Gong Collective/Universal Music Canada, the track is a fusion of hip-hop intensity and dancehall humor, elevated by production from !llmind and Don Mills.
From the opening bass drop, “BUNCH” demands attention. But it’s not just about the beat—King Cruff’s lyrics bring a surprising twist.
“I’m very much in my hip-hop bag on ‘BUNCH,’ but I also wanted to bring a sarcastic sense of humour,” he says. “It’s actually talking about being faithful… and ‘Don’t you know Jamaican men do not cheat’ is meant to be playful and bold.”
King Cruff’s 2024 debut EP WHAT HAVE I ‘DON laid the foundation for this moment, showcasing his artistic range and featuring standout names like Skip Marley and Stonebwoy.
His single “FALLBACK” earned a JUNO Award nomination, adding to a year packed with standout performances at SXSW, NXNE, and Cali Vibes Festival. His summer tour includes major stops at Festival d’été de Québec and a show with The Roots.
With “BUNCH,” King Cruff proves that meaningful music doesn’t have to be overly serious—it can be clever, catchy, and full of personality.
