TYLA unveils a fearless, club-ready anthem in “IS IT,” reaffirming her place as a modern music innovator.
TYLA returns with “IS IT,” a track that puts her Amapiano roots front and center while blending in sleek pop undertones. This single pushes her sound into cinematic territory, especially when paired with the daring visuals directed by Moreno.
The song’s core message is as direct as it is vulnerable: “Is it wrong that I want to get right with you?” TYLA’s delivery is honest and intimate, wrapped in a groove that feels universal in its appeal.
The video reinforces that emotional narrative through choreography and color. Each scene reveals another layer — TYLA dances solo, engages in romantic interplay, and is swept into a wild party — all in the same space.
TYLA explained her creative excitement to NYLON: “I’m excited to see this new version of me and hear what it sounds like and just have fun with it — just bring back fun in music.”
Her trajectory in 2024 includes not only headline-making appearances at Coachella and the Met Gala, but also strategic partnerships with global brands. “IS IT” reflects this moment in her career — grounded in authenticity, yet expansive in sound and vision.
