Latto honors the album’s first year, watch ‘Chicken Grease’ now and find limited edition ‘Sugar Honey Iced Tea’ vinyls.
A year after release, ‘Sugar Honey Iced Tea’ remains central to Latto’s story. She marks the anniversary with a fresh visual and a collector’s format. The official video for ‘Chicken Grease’ is out now via RCA Records, click here to watch. In the same breath, Latto unveils a limited edition vinyl drop for ‘Sugar Honey Iced Tea’, click here to purchase vinyls. The two moves nod to where the album has been and signal where the visuals are heading.
In May, Latto introduced ‘Somebody’ as a summer statement, click here to listen. The official visual, directed by her sister, Brooklyn Nikole, places Latto in Jamaica living her best life during summer vacation and features a cameo from Popcaan. That look at travel and leisure matched the season and kept focus on the creative direction around her music.
Live performance framed the lead up. Latto wrapped a summer European festival circuit, in addition to her own sold out London shows. Those dates made space for fans to connect in person before the anniversary announcements. With the ‘Chicken Grease’ video live and vinyls available, the celebration extends across mediums.
With the release of her new video and over 4.3 billion streams worldwide across all platforms, on top of accolades continuing to rack up from her success, Latto has full command of the stage to become a global superstar and this next chapter of Latto’s career spotlights her new music, new creative vibrant visuals and gives more big energy from The Biggest aka Big Latto. The message returns to the core of the album, a year marked by activity that now arrives in a focused, fan forward package.
