“Bikini” by Juicy Romance blends retro club vibes with fearless pop energy in her HARD Recs debut.
Juicy Romance introduces her sound to HARD Recs with “Bikini,” a bold and uninhibited anthem that captures the essence of early 2000s club culture. Set for release on July 25, the single delivers a vibrant mix of electro-pop and playful rebellion.
Built around a foundation of thumping four-on-the-floor beats, “Bikini” is rich with swinging brass, talkbox flourishes, and crunchy basslines. Juicy Romance’s vocals flirt directly with the listener, embracing the reckless thrill of summer freedom—musically and metaphorically.
The track arrives with a visual counterpart directed by Ben Cole, whose background spans major collaborations with artists such as Franz Ferdinand and Shy Smith, and brands like Hypebeats and WhatsApp. Cole’s visual aesthetic brings to life the track’s playful message: everyday life can be fun, sexy, and unpredictable.
The video shows Juicy Romance bringing glamour to routine tasks, wearing vibrant swimsuits that reframe errands as moments of personal celebration.
Reflecting on her creative direction, Juicy Romance shared:
“Summer anthem….Think ‘David Guetta meets Girls Gone Wild’. Heavily inspired by the noughties Ministry of Sound catalogue, this track was made for Ibiza beach clubs and Mykonos sunsets.”
To celebrate, she’ll be throwing a poolside event at NYC’s Le Bain on the release date—July 25—a location that mirrors the spirit of the track.
“Bikini” stands as Juicy Romance’s invitation to embrace the uninhibited, live out loud, and dance like the early aughts never ended.
