Jourden debuts the 90s-inspired video for “Minerals” from her EP Straight, No Chase, featuring CARDOGOTWINGS.
Jourden has unveiled the music video for her song “Minerals,” available now to watch. Directed by Fonz Bernard, the video is part of her debut EP, Straight, No Chase, released via RCA Records. The visuals capture the essence of her Brooklyn roots while delivering a 90s-inspired aesthetic that complements the track’s energy.
Filmed at the iconic Williamsburg Bridge in New York City, the video incorporates elements like bodegas, skyscrapers, and city lights, creating a vivid homage to the city that shaped Jourden’s sound. GRAMMY-winning producer CARDOGOTWINGS, who produced the track, also appears in the video, emphasizing its connection to hip-hop’s legacy.
Straight, No Chase features seven tracks, including the previously released singles “Flow” and “Tryin’ To Play Me.” A seamless fusion of hip-hop, neo-soul, and alt-R&B, the EP demonstrates Jourden’s reverence for genre pioneers while pushing boundaries with her innovative approach. Collaborations with renowned producers like Cardo, Latrell James, and DJ Khalil add further depth to the project.
With over 3.5 million streams globally, Jourden has quickly established herself as a rising star in music. Her storytelling, poetic roots, and ability to honor hip-hop traditions have set her apart in a crowded field.
Stream the “Minerals” music video today and witness Jourden’s continued growth as a dynamic and creative artist.