Irina Fedotova has unveiled her newest venture, Mystique 55, a platform that channels her passion for culture, design, and sustainability into one artistic space. This multidimensional project draws from her extensive experience in fashion and her commitment to uplifting artists around the globe.
Launched by the international model and Parsons Paris alumna, Mystique 55 offers a curated collection of artwork, textiles, décor, and art merchandise, designed to connect traditional craftsmanship with today’s design-forward audiences.
Fedotova’s modeling career began at just 15 with Why Not Models in Milan. Her work includes collaborations with Saint Laurent, Gucci, Dior, Prada, and Armani, alongside her role as Dolce & Gabbana’s exclusive fitting model for haute couture. Her influence was noted by Ottavio Missoni, who once referred to her as “the Russian Gisele.”
Her move into design was solidified with a Bachelor of Fine Art in Fashion Design from Parsons Paris, where she received the prestigious Gold Thimble Award in 2012. These experiences laid the foundation for Mystique 55, a reflection of her ongoing evolution.
“Mystique 55 is about more than beautiful objects,” says Fedotova. “It is about giving artists and artisans visibility, respect, and opportunity – ensuring they are not only seen but supported, with fair royalties and recognition for their craft.”
As she looks ahead to 2025, Fedotova plans to expand the project’s reach with new collections and artistic collaborations. Mystique 55 serves not only as a luxury concept but also as a movement to honor and support the people behind the artistry.
