With “Time 4 Her to Shine,” Alternative Influence spotlight the triumph, growth, and future of women’s football.
For Alternative Influence, music has always been about purpose. Their latest single “Time 4 Her to Shine” exemplifies that vision—uniting fans around the spirit and evolution of women’s football ahead of this summer’s UEFA Women’s EURO 2025.
Backed by two compelling music videos featuring live footage of the England Lionesses and fan scenes at Wembley, the song doubles as a cultural snapshot and celebratory anthem.
Frontman Lee Devenport, who’s followed the game since 2016, explains: “The national team’s success has inspired more domestic clubs, and now grassroots football features just as many junior girls’ teams as boys’ – it’s part of the football fabric now.”
“Time 4 Her to Shine” is more than a release—it’s part of a hands-on campaign. On April 4, the band distributed 4,000 promotional cards to attendees at the England-Belgium match at Ashton Gate. They also proudly sponsor Radcliffe Women FC, showing support not just for national glory, but local commitment.
The track is now live on Spotify, Apple Music, TikTok, and beyond. For those championing inclusivity in sport and society, this anthem comes right on time.
