In “Typa,” GloRilla partners with Keyshia Cole and Xavier Legette for a visual steeped in soul and grit.
GloRilla’s “Typa” is more than a music video—it’s a vivid exploration of loyalty, love, and legacy. Directed by Benny Boom, the new visual project sees the Memphis rapper collaborating with R&B legend Keyshia Cole and rising NFL star Xavier Legette in a narrative-driven release that blends emotion with edge.
“Typa” samples Cole’s iconic 2005 track “Love,” creating a seamless bridge between past and present. Glo’s dynamic delivery rides the beat with purpose, telling a story that’s both romantic and unapologetically real. Xavier Legette’s portrayal of her supportive partner adds a visual intensity, particularly in scenes that highlight their bond under pressure.
Keyshia Cole’s dual presence—as a sampled artist and on-screen guide—offers layers of meaning. She brings seasoned insight into Glo’s character arc, reinforcing the message of staying grounded through highs and lows.
GloRilla has seen a rapid rise, with her debut album GLORIOUS hitting No. 5 on the Billboard 200 and becoming the highest-selling female rap album of 2024. From “TGIF” to “I LUV HER” featuring T-Pain, the album showcased her versatility and appeal.
Her momentum continued into 2025 with features on tracks by Lil Baby, GELO, and Teddy Swims, along with a nationwide tour and festival performances. Looking ahead, she’ll take the stage at the BET Awards, Summer Jam, and ESSENCE Festival, with her own Glo Bash capping off a busy season.
This year, Billboard honored her with the Powerhouse Award—solidifying her place as one of the most influential artists in today’s hip-hop landscape.
